An Important Message from Continental

ABOUT US

Welcome to First Texas Honda – Where We Put You First.

Our Mission
Our ultimate goal at CAG is simple, we call it TNT: Transformational Not Transactional. We foster an environment that leads to transformational actions and experiences for ourselves, our peers, and our clients. We achieve this through decisive actions to assist, resulting in positive outcomes, deeply rooted relationships, continuous growth, bonds of love and trust, scalable success, and life-changing experiences.

Core Values
These are the guiding principals of CAG and they help guide our day-to-day activities:

-We do the things we say we are going to do
-We encourage and support each other
-We are committed to continuous growth

Maintaining these foundational core values will help us to achieve our mission to be Transformational Not Transactional and we look forward to what lies ahead as we continue to reach for excellence.

Come See Us
Dealerships across the country stress the importance of the customer, but at First Texas Honda, the customer experience is the essence of our business. We aren’t afraid to admit we need you more than you need us, which is why we’ve implemented a fast, fair, and friendly atmosphere, coupled with a lengthy list of additional perks for anyone who buys a car with us.

What’s more, we’re part of the Continental Automotive Group, a family-run, locally owned and operated collection of dealerships serving drivers from Austin, Round Rock, San Marcos, Cedar Park, and Leander since the 1960s.

The Continental Automotive Group first started selling Honda vehicles in 1971 and was the first dealership in Texas to do so. At the time, Honda was mostly known for its motorcycle sales, but the Continental Automotive Group and First Texas Honda introduced Texas drivers to classic Honda cars like the Civic and the Accord.

Whether you’re in the market for a new Honda model or a quality used car to save a bit more money, you’ve made the right choice by shopping at First Texas Honda. You can rest assured that every customer pays a great low price, and we have competitive financing rates on top of that to make your purchase even more affordable, as well as offers and incentives on new vehicles and some pre-owned automobiles priced under $10,000.

Of course, if anything goes awry down the line after you leave the dealership, you can always come back to have our factory-trained and certified technicians return your vehicle to working order at our service center.

Make First Texas Honda your go-to dealership in the Round Rock, San Marcos and Cedar Park Leander areas, and you’ll have access to all of this and more. Simply make your way to 3400 Steck Ave. in Austin, Texas, or reach out if you have any questions!
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Dealer Info

Phone Numbers:Sales Hours:
  • Mon - Fri9:00 AM - 7:00 PM
  • Sat9:00 AM - 7:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 6:00 PM
  • Sat7:00 AM - 4:00 PM
  • SunClosed
Service Hours:
  • Mon - Fri6:00 AM - 8:00 PM
    (Appointment Preferred)
  • Sat7:00 AM - 7:00 PM
    (Appointment Preferred)
  • Sun8:00 AM - 4:00 PM

First Texas Honda

3400 Steck Avenue, Austin, TX, United States

Pre-Owned Super Store Lot

12931 U.S. 183, Austin, TX 78750, USA

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(512) 220-1121

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3400 Steck Ave • Austin, TX 78757

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Today's Hours:

Open Today! Sales: 9am-7pm

Open Today! Service: 6am-8pm

Open Today! Parts: 7am-6pm

First Texas Honda 30.3678768, -97.7393591.